How this was scored

• Four fronts, each 0 to 100: site, speed, paid, email. The overall score is the mean of the fronts I could actually measure. A front I could not read is left out, never scored zero.
• Site starts at 100 and loses points: 15 for no email capture; 10 each for no reviews on the product page, no subscription offer, no GA4, no Meta pixel, a homepage over 3 MB, and no H1; 5 for a page title over 65 characters; 5 per broken link in a 20 link sample, capped at 15.
• Speed is the mobile PageSpeed performance score, minus 10 if the largest contentful paint is over 4 seconds.
• Paid starts at zero: 40 for Meta ads running, 10 more for at least 10 of them, 10 for video creative, 10 for creatives older than 90 days. Google adds 30 for ads in the Google Ads Transparency Center.
• Email starts at zero: 30 for a first email inside 10 minutes, 20 for at least 3 emails in 7 days, 20 for an offer, 15 for a designed template, 15 for a sender that is a person or the brand rather than a noreply address.
• Tiers: 80 and up is Strong, 60 to 79 is Solid, 40 to 59 is Leaking, under 40 is Broken.
• Every number comes from public pages and public ad libraries, plus a signup to the brand's own list with my own address. No account access, no private data.