Evil Snacks
Mushroom Chips
Evil Snacks runs a store that cannot take an order. The product page has no add-to-cart control, which means it cannot be bought on the site. Four tracking tags fire into that. No Google ads were found, and Meta could not be checked.
What I checked
no email capture · no reviews on product page · no subscription offer · homepage over 3 MB · title over 65 characters · 1 broken links in a 20-link sample
no PageSpeed data
Meta Ad Library was unavailable when we checked · no ads in the Google Ads Transparency Center
inbox not read yet
What's working
- The product page carries 25 images, which is more shooting than most snack brands bother with.
- Measurement is already wired: GA4, the Meta pixel, the TikTok pixel and the Google Ads tag all fire on the site.
- The meta description does real work, naming vegan, organic, non-GMO, no MSG, no palm oil, and all three flavors.
Three fixes, in order
Put an add to cart back
The product page has no add-to-cart control, which means it cannot be bought on the site. Every visitor you earn or pay for reaches a $22.99 price with nothing to click, so the entire funnel terminates at the last step.
Evidence: no reviews on product page · Effort: hourCapture email on the homepage
The homepage has no email capture and no popup, and no email platform is installed on the site. A new snack category rarely converts on a first visit, so with no address you end up paying to acquire the same person twice.
Evidence: no email capture · Effort: dayZero reviews on a $22.99 bag
The product page shows 0 reviews and no subscription option, so a first-time buyer has only your own copy to go on at $22.99. Social proof is the cheapest thing standing between an unfamiliar mushroom chip and a card entry.
Evidence: no reviews on product page · Effort: day
Public pages and ads only. My opinion. Scores follow the published method.
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