Tool 04 · live
Eight flows carry almost all of the revenue an email programme makes on its own. Most brands run three of them, and one of those is a single email.
Flows earn while you sleep; campaigns only earn on the day you send. A missing flow isn't a missing email — it's a permanently open hole.
Tick a flow if it is switched on and sending today. Then tick whether it's more than one email — a one-email flow is usually leaving most of its revenue behind.
A single email in these flows catches the easiest conversions and misses the rest. Second and third messages usually add more than the first one earned.
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