/* v4 — vivre.agency idiom: white ground, Zodiak light serif display, DM Mono eyebrows,
   full-bleed film hero under a 40% scrim, 16:9 photo cards with centred titles. */
@font-face{font-family:"Zodiak";src:url(/assets/fonts/Zodiak-300.woff2) format("woff2");font-weight:300;font-display:swap}
@font-face{font-family:"Zodiak";src:url(/assets/fonts/Zodiak-400.woff2) format("woff2");font-weight:400;font-display:swap}
@font-face{font-family:"DM Mono";src:url(/assets/fonts/DMMono-400.woff2) format("woff2");font-weight:400;font-display:swap}

:root{
  --ink:#111;--body:#666;--mute:#8a8a8a;--line:#e8e8e8;--bg:#fff;
  --g:clamp(16px,5vw,72px);
  --serif:"Zodiak",Georgia,serif;--sans:"General Sans",system-ui,sans-serif;--mono:"DM Mono",ui-monospace,monospace;
  --e:cubic-bezier(.22,1,.36,1);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--body);font:400 16px/1.5 var(--sans);-webkit-font-smoothing:antialiased}
a{color:inherit}
img{max-width:100%;display:block}
h1,h2,h3{font-weight:300;margin:0}

/* eyebrow: mono caps + 50px hairline */
.eb{display:flex;align-items:center;gap:12px;margin:0;font:400 14px/1.5 var(--mono);letter-spacing:2px;text-transform:uppercase;color:var(--body)}
.eb::after{content:"";width:50px;height:1px;background:var(--line)}
.eb--light{color:#fff}.eb--light::after{background:rgba(255,255,255,.3)}

/* outline button */
.btn{display:inline-flex;align-items:center;gap:10px;padding:8px 12px;border:1px solid var(--ink);border-radius:4px;background:transparent;color:var(--ink);font:400 18px/1.1 var(--sans);text-decoration:none;cursor:pointer;white-space:nowrap;transition:background .3s var(--e),color .3s var(--e),border-color .3s var(--e)}
.btn:hover{background:var(--ink);color:#fff}
.btn--light{border-color:#fff;color:#fff}
.btn--light:hover{background:#fff;color:var(--ink)}
.ar{width:10px;height:10px;fill:none;stroke:currentColor;stroke-width:1.2;flex:none;transition:transform .3s var(--e)}
.btn:hover .ar,.card:hover .ar,.row:hover .ar{transform:translate(2px,-2px)}
:focus-visible{outline:2px solid currentColor;outline-offset:3px}

/* nav: transparent over the film, white once past it */
.nav{position:fixed;inset:0 0 auto;z-index:50;height:100px;padding:0 var(--g);display:grid;grid-template-columns:1fr auto 1fr;align-items:center;color:#fff;transition:background .4s var(--e),color .4s var(--e),height .4s var(--e),border-color .4s var(--e);border-bottom:1px solid transparent}
.nav.solid{background:#fff;color:var(--ink);height:76px;border-color:var(--line)}
.nav__mk{justify-self:start;font:400 22px/1 var(--sans);letter-spacing:.06em;text-transform:uppercase;text-decoration:none}
.nav__mk b{font-weight:600}
.nav__lk{display:flex;gap:30px}
.nav__lk a{font:400 14px/1 var(--mono);letter-spacing:2px;text-transform:uppercase;text-decoration:none;opacity:.92}
.nav__lk a:hover{opacity:1;text-decoration:underline;text-underline-offset:6px}
.nav__cta{justify-self:end;border-color:currentColor;color:inherit}
.nav:not(.solid) .nav__cta:hover{background:#fff;color:var(--ink)}

/* hero */
.hero{position:relative;height:100svh;min-height:560px;overflow:hidden;background:#2b2620 url(/assets/media/v4/hero.jpg) center/cover;color:#fff}
.hero__v{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero::after{content:"";position:absolute;inset:0;background:rgba(0,0,0,.4);pointer-events:none}
.hero__c{position:absolute;z-index:2;left:var(--g);right:var(--g);bottom:clamp(40px,6.5vh,64px)}
.hero__h{margin-top:22px;font:300 clamp(34px,5.56vw,80px)/1.2 var(--serif);color:#fff;letter-spacing:-.005em}

/* intro */
.intro{padding:96px var(--g);border-bottom:1px solid var(--line)}
.intro p{margin:0;max-width:1300px;font:400 clamp(20px,2.22vw,32px)/1.5 var(--sans);color:var(--ink)}

/* sections */
.sec{padding:96px var(--g);border-bottom:1px solid var(--line)}
.sec__hd{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:64px}
.sec h2{margin-top:10px;font:300 clamp(40px,4.44vw,64px)/1.05 var(--serif);color:var(--ink);letter-spacing:-.01em}

/* project cards */
.cards{display:grid;gap:32px}
.card{position:relative;display:block;aspect-ratio:16/9;border-radius:4px;overflow:hidden;color:#fff;text-decoration:none;background:#222}
.card img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transform:scale(1.001);transition:transform 1.4s var(--e)}
/* vivre's flat 40% scrim, plus a soft pool behind the centred title so it holds over busy product labels */
.card::after{content:"";position:absolute;inset:0;background:radial-gradient(ellipse 38% 34% at 50% 50%,rgba(0,0,0,.38),rgba(0,0,0,0) 100%),rgba(0,0,0,.4);transition:opacity .6s var(--e)}
.card::before{content:"";position:absolute;inset:0;z-index:1;background:rgba(0,0,0,.1);opacity:0;transition:opacity .6s var(--e)}
.card:hover img{transform:scale(1.04)}
.card:hover::before{opacity:1}
.card__c{position:absolute;inset:0;z-index:2;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:24px}
.card h3{font:300 clamp(26px,2.22vw,32px)/1.2 var(--serif)}
.card .btn{background:rgba(0,0,0,.28);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px)}
.card:hover .btn{background:#fff;color:var(--ink)}
.tags{margin:10px 0 30px;font:400 14px/1.5 var(--mono);letter-spacing:1px;text-transform:uppercase}

/* client names marquee */
.sec--logos .sec__hd{margin-bottom:48px}
.logos{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.logos__t{display:flex;width:max-content;animation:mq 42s linear infinite}
.logos__t span{padding-right:88px;font:300 clamp(24px,2.2vw,32px)/1.4 var(--serif);color:#444;white-space:nowrap}
.logos:hover .logos__t{animation-play-state:paused}
@keyframes mq{to{transform:translateX(-50%)}}

/* services: numbered rows, name left, outcome + channel chips right. No icons. */
.sec__aside{margin:0;max-width:380px;font:400 18px/1.5 var(--sans);color:var(--body);text-align:right}
.svc{list-style:none;margin:0;padding:0;border-bottom:1px solid var(--line)}
.svc__r{display:grid;grid-template-columns:72px minmax(0,1fr) minmax(0,1.15fr);gap:24px;align-items:baseline;padding:36px 0;border-top:1px solid var(--line);transition:border-color .4s var(--e)}
.svc__r:hover{border-top-color:var(--ink)}
.svc__n{font:400 14px/1 var(--mono);letter-spacing:2px;color:var(--mute)}
.svc__r h3{font:300 clamp(30px,3.2vw,46px)/1.1 var(--serif);color:var(--ink);letter-spacing:-.01em;transition:transform .5s var(--e)}
.svc__r:hover h3{transform:translateX(10px)}
.svc__b p{margin:0 0 16px;max-width:520px;font:400 18px/1.5 var(--sans);color:var(--body)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0;list-style:none}
.chips li{padding:5px 10px;border:1px solid var(--line);border-radius:4px;font:400 12px/1.2 var(--mono);letter-spacing:1px;text-transform:uppercase;color:var(--body)}

/* industries: image left, accordion right */
.ind{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.ind__fig{position:relative;aspect-ratio:3/4;border-radius:4px;overflow:hidden;background:#eee}
.ind__fig img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .8s var(--e)}
.ind__fig img.on{opacity:1}
.acc__i{border-top:1px solid var(--line)}
.acc__i.open{border-top-color:var(--ink)}
.acc__b{all:unset;box-sizing:border-box;display:flex;width:100%;justify-content:space-between;align-items:center;gap:16px;padding:22px 0;cursor:pointer;font:400 clamp(24px,2.22vw,32px)/1.25 var(--sans);letter-spacing:-.01em;color:var(--mute);transition:color .3s var(--e)}
.acc__b:hover,.acc__i.open .acc__b{color:var(--ink)}
.acc__b:focus-visible{outline:2px solid var(--ink);outline-offset:4px}
.acc__x{position:relative;width:24px;height:24px;flex:none}
.acc__x::before,.acc__x::after{content:"";position:absolute;left:0;top:50%;width:24px;height:1.5px;background:currentColor;transition:transform .4s var(--e)}
.acc__x::after{transform:rotate(90deg)}
.acc__i.open .acc__x::before{transform:rotate(45deg)}
.acc__i.open .acc__x::after{transform:rotate(135deg)}
.acc__p{display:grid;grid-template-rows:0fr;transition:grid-template-rows .6s var(--e)}
.acc__i.open .acc__p{grid-template-rows:1fr}
.acc__p>div{overflow:hidden}
.acc__p p{margin:0;padding:0 0 32px;max-width:580px;font:400 16px/1.6 var(--sans);color:var(--body)}

/* tools rows */
.rows{border-bottom:1px solid var(--line)}
.row{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1.4fr) auto auto;align-items:center;gap:24px;padding:26px 0;border-top:1px solid var(--line);text-decoration:none;color:var(--ink);transition:padding .4s var(--e)}
.row:hover{padding-left:12px}
.row__n{font:300 clamp(24px,2.22vw,32px)/1.2 var(--serif)}
.row__d{font:400 16px/1.5 var(--sans);color:var(--body)}
.row__s{font:400 13px/1 var(--mono);letter-spacing:2px;text-transform:uppercase;color:var(--body)}

/* free audit */
.start{border-bottom:0}
.start__g{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.start__sub{margin:28px 0 0;max-width:480px;font:400 18px/1.5 var(--sans);color:var(--body)}
.form{display:grid;gap:8px}
.form input,.form textarea{width:100%;padding:18px 0;border:0;border-bottom:1px solid var(--line);border-radius:0;background:transparent;font:400 20px/1.4 var(--sans);color:var(--ink);resize:vertical;transition:border-color .3s var(--e)}
.form input::placeholder,.form textarea::placeholder{color:var(--mute)}
.form input:focus,.form textarea:focus{outline:0;border-bottom-color:var(--ink)}
.form .btn{justify-self:start;margin-top:24px}
.form .btn:disabled{opacity:.45;cursor:not-allowed;background:transparent;color:var(--ink)}
.start__msg{margin:8px 0 0;min-height:1.5em;font-size:15px;color:var(--body)}

/* footer */
.foot{background:#111;color:#fff;padding:96px var(--g) 48px;overflow:hidden}
.foot__g{display:grid;grid-template-columns:1.6fr .6fr .9fr;gap:48px}
.foot__h{margin:0 0 28px;font:400 clamp(22px,2.1vw,30px)/1.5 var(--sans);letter-spacing:-.01em}
.foot__lk{display:flex;flex-direction:column;gap:4px}
.foot__lk a{font:400 22px/1.45 var(--sans);text-decoration:none}
.foot__lk a:hover{text-decoration:underline;text-underline-offset:5px}
.foot__ch{margin:0 0 12px;font:400 22px/1.3 var(--sans)}
.foot__c p:last-child{margin:0;font:400 15px/1.7 var(--sans);color:#ccc}
.foot__c a{text-decoration:none}.foot__c a:hover{text-decoration:underline}
.foot__legal{margin:48px 0 0;font:400 14px/1.5 var(--sans);color:#aaa}
.foot__mk{margin-top:88px;font:600 clamp(40px,13.4vw,196px)/.78 var(--sans);letter-spacing:-.035em;text-transform:uppercase;white-space:nowrap;text-align:center;color:#555;background:url(/assets/media/v4/hero.jpg) center 40%/cover;-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}

/* reveals */
.rv{opacity:0;transform:translateY(24px);transition:opacity 1s var(--e),transform 1s var(--e)}
.rv.in{opacity:1;transform:none}
.hero__c>*{animation:up 1.2s var(--e) both}
.hero__c>*:nth-child(2){animation-delay:.12s}
@keyframes up{from{opacity:0;transform:translateY(28px)}}

@media (max-width:1000px){
  .nav__lk{display:none}
  .nav{grid-template-columns:1fr auto}
  .svc__r{grid-template-columns:56px minmax(0,1fr);gap:14px 16px}
  .svc__b{grid-column:2}
  .sec__aside{text-align:left}
  .ind,.start__g{grid-template-columns:1fr;gap:40px}
  .ind__fig{aspect-ratio:4/3}
  .foot__g{grid-template-columns:1fr 1fr}
  .foot__g>div:first-child{grid-column:1/-1}
}
@media (max-width:700px){
  .nav{height:72px}.nav.solid{height:64px}
  .nav__mk{font-size:18px}
  .nav .btn{font-size:16px;padding:7px 10px}
  .hero{height:72svh;min-height:520px}
  .hero__h{font-size:clamp(30px,8.4vw,40px)}
  .hero__h br{display:none}
  .intro,.sec{padding-block:72px}
  .sec__hd{margin-bottom:40px;flex-wrap:wrap}
  .sec__hd>.btn{display:none}
  .cards{gap:16px}
  .card{aspect-ratio:4/5}
  .row{grid-template-columns:1fr auto;gap:6px 16px}
  .row__d{grid-column:1;grid-row:2}
  .row__s{display:none}
  .row .ar{grid-row:1/3;grid-column:2}
  .foot{padding-top:72px}
  .foot__g{grid-template-columns:1fr}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .rv{opacity:1;transform:none;transition:none}
  .hero__c>*{animation:none}
  .logos__t{animation:none}
  .card img,.acc__p{transition:none}
}